Digital Marketing
Jakarta, Indonesia
May 15, 1992
https://linkedin.com/in/lawrencephilemon
Dynamic Digital Marketing Specialist with 3+ years of experience driving brand growth through strategic campaigns. Proven track record of delivering impressive results, such as increasing brand visibility by 15% and website traffic by 20% through data-driven campaigns across Meta/Facebook, TikTok, and Programmatic Ads platforms. Adept at leveraging advanced analytics tools like Google Analytics to drive data-informed performance improvements. Expertise in SEO, SEM, SMM, and content marketing ensures precise targeting and measurable results.
GPS United (Prudential Life Assurance Indonesia) - Financial Consultant
(Jakarta; March 2023 - now) - Part-Time
PT. Generasi Pasti Sukses (GPS United) was established in 2014. Within 5 years, it provides expertise in insurance consulting for individuals and businesses, to help clients better understand insurance and how it can impact them. Now, we are affiliated with PT Prudential Life Assurance and the no. 1 affiliate with more than 2,500 professional consultants all over Indonesia.
- Lead generation
- Do a product presentation to a prospect
- Leading a team and make sure they grow and on track on the business.
- Provide a world class after sales service to client in Insurance Claim
Gojek - Digital Marketing
(Jakarta/Singapore; June 2022 - March 2023)
Gojek Indonesia is an Indonesian on-demand multi-service platform and digital payment technology group based in Jakarta.
Collaborated with the Media Lab Team to expand Gojek's market presence in Vietnam across various business units, including GoFood, GoCar, GoRide, GoSend, GoCorp, and Merchant Acquisition.
- Campaign Management: Manages and optimizes app campaigns across Google Ads, TikTok Ads, Facebook Ads, and Programmatic Ads for various business units such as GoFood, GoCar, GoRide, and GoSend.
- SEO & SEM: Sets up, executes, and optimizes Search Campaigns for merchant acquisition.
- Lead Generation: Successfully launched and optimized Facebook Lead Ads campaigns, result in increaseing in B2B leads for GoCorp.
- Audience Testing: Conducts audience set testing to improve campaign performance using Appsflyer.
- Performance Reporting: Creates campaign performance reports and provides actionable insights for continuous improvement.
Achievements:
- Increased App Installs: Increased the number of app installations through targeted campaigns.
- Enhanced B2B Leads: Optimized campaigns for B2B acquisition, increasing the number of quality leads.
Time International - Digital Marketing (Jakarta; June 2021 - May 2022)
Time International is a retail company, that manages and operates both multi-brand retail stores, including leading watch retailers such as The Time Place, INTime, and Urban Icon.
Also worked and used mono-brand boutiques or several of the world’s most renowned brands, among them Bell & Ross, Berluti, Breitling, Cartier, CELINE, Chanel, Chopard, Ermenegildo Zegna, FENDI, Fossil, Innisfree, Laneige, Lumine, TAG Heuer, Tissot, Tory Burch, and Valentino.
- SEO & Performance Ads: Maintains and optimizes SEO and performance advertising campaigns for brands like Urban Icon and Fossil.
- Facebook Leads: Manages Facebook Lead Ads campaigns for InTime and The Time Place to generate high-quality leads.
- Content Collaboration: Works closely with the content team to ensure the creation of engaging and relevant content that aligns with the overall marketing strategy.
- Performance Metrics: Analyzes and reports on digital advertising performance metrics to provide insights and recommendations for improvement.
Achievements:
- SEO Improvement: Successfully increased organic visibility and improved the performance of ad campaigns for major brands.
- Lead Generation: Achieved significant increases in high-quality lead generation through targeted Facebook ad campaigns.
Lababook - Digital Marketing
(Jakarta; October 2020 - June 2021)
LABABOOK is the one-stop application for SMEs in Indonesia. Enabled SMEs to record transactions up to 3x faster than manual methods and automatically analyze their profits.
- Full-Stack Digital Marketing: Manages various aspects of digital marketing, including Google Ads (SEM & Universal App Campaign), Facebook Ads (SMM & App Install), and content planning for TikTok.
- Content Creation: Conducts content research and planning for TikTok, writes blog articles, and oversees content planning for Instagram.
- Design & Branding: Creates LABABOOK's brand guidelines and converts long blog articles into Blog-Graphics. Uses Canva for ad design and other promotional materials.
Achievements:
- Increased app installs by 20% through targeted campaigns for LABABOOK.
- Created engaging content that increased social media engagement by 15% for LABABOOK.
Angra Wine - Digital Marketing Executive
(Singapore; August 2020 - October 2021)
Angra Wine & Spirits is a leading wine and beer distributor in Singapore.
- Campaign Management: Managed and optimized Facebook Ads and Google Ads campaigns to drive online sales and engagement.
- Performance Optimization: Successfully increased purchase numbers by 400% within the first month., while reducing budget expenditure by 25%.
- Analytics and Metrics: Utilized data-driven insights to continually optimize ad performance, resulting in a significant increase in sales conversions.
- Strategic Marketing: Developed and implemented strategic marketing plans to target the right audience and maximize campaign effectiveness.
Achievements:
- ROAS Improvement: Boosted ROAS by 151% in the first month.
- Sales Growth: Achieved a 400% increase in sales through effective campaign management and optimization.
- Cost Efficiency: Reduced overall budget expenditure by 25%, maximizing the efficiency of marketing spend.
OxStreet - Performance Marketing Apprentice
(Singapore; April 2020 - July 2020)
Oxstreet is an online marketplace based in Singapore, specializing in sneakers, streetwear, and luxury fashion.
- Digital Marketing Strategies: Managed Facebook Ads and Google Ads campaigns to drive sales and enhance brand visibility.
- Campaign Optimization: Increased the number of sales from Facebook Ads by 340% in the first month while increasing ROAS by 151%.
- Analytics and Metrics: Conducted in-depth performance analysis to optimize campaign effectiveness, resulting in a significant reduction in Cost Per Sale (CPS).
- Content Collaboration: Worked closely with the content team to ensure alignment with marketing goals and produce engaging, relevant content.
Achievements:
- Sales Increase: Boosted sales from Facebook Ads by 340% in the first month and maintained growth in subsequent months.
- ROAS Improvement: Achieved a 151% increase in ROAS through targeted and optimized ad campaigns.
- Cost Reduction: Decreased CPS by 38% while increasing the number of sales by 91%, demonstrating cost-effective marketing strategies.
Bachelor of Economic (BE) |KwikKianGie School of Business Jakarta, Indonesia 2010 - 2014